Are you a start-up business? Are you getting ready to launch a new business venture? Are you starting over in a new career field? If you are a start-up business the easiest way for you to succeed is to change your perspective— and not think of yourself as a start-up business.
You know when you are just starting something, you’re excited, you’re living your dream— and you’re ready to shine your light into the world and offer your product, service or brand to others.
There’s a million gimmicks or business gurus out there who encourage you to buy their marketing strategy, enroll in their sales seminars. Like a lot of start-up businesses, you pour your resources into promoting your product and building a website. And you do your best to put your product out there and then you hope people will like it or buy it.
A lot of start-up businesses bank everything on HOPE.
What you end up doing, is building your market from the ground up. I call this a grassroots effort. You tell your family and friends, post it on FB, network in your community, advertise in the local paper. No matter how much money you spend on this HOPE to market your product or get it into retail stores, after 5 or 10 years, you’re still just a local mom and pop operation.
Why? Because you built your business on hope. You had a dream and you were willing to invest in it.
Instead of investing in a dream, I want you to invest in your business idea as a reality. This means, you have to change your thinking!
